WB Edge Mobile
Industry
Brand Design
Role
Advertising / Marketing
Timeline
Jan 2025 - Dec 2025
Ideation & Conceptual
Lumen OS was imagined as a brand design project that adapts and forward thinking identity. The core idea behind Lumen was to design a system that shines light on brand stories.
The design approach for Lumen OS focused on building a clean, adaptive, and multi layered identity system. Typography leaned towards serif geometric font that modern confidence. A color system inspired by gradients of light—soft whites, deep contrasts and glowing highlights—was developed to make the brand feel dynamic. The logo’s system was designed to be modular.
Production & Execution
Delivered pixel-perfect enterprise solution from research to implementation. Created Deal Manager with transparent pricing across cash/lending/trade finance. Achieved seamless integration with legacy systems. Platform achieved 95% adoption within 6 months.
The modularity of the system made it easy to implement without compromising creativity streamlining brand rollouts for different sectors. Clients and testers responded positively highlighting the flexibility and elegance of the design approach.
$0+
$0+
Faster Deal Structuring
10%
10%
Adoption Rate
Final Outcome
Set new standard for financial UX design. Delivered platform used daily by thousands of relationship managers. Consolidated banking ecosystem into single source of truth. Demonstrated ability to solve enterprise complexity at scale.
The branding guidelines included a strong focus on motion design, ensuring the system could live across social platforms and interfaces seamlessly.